I recently renamed and designed new packaging for my stamped silverware pieces. The new name Potluck, embodies kitcshy, homey, small town, fish fry, church basements and so on. It’s also a nod to the fact that each set is a potluck of patterns, since I never know what I’ll find scouring Ebay and estate sales.
I’ll share a little bit with you about my inspiration for the label art.
The Spring issue of Gravy featured a story of artist Cedric Smith. I was so drawn to his work. I totally fell in love with his use of color and vintage black & white images. They immediately made me think of cake mix box labels and seed packs. I was especially drawn to this piece.
I knew immediately that I wanted to use this as inspiration for my packaging. I decided on a less distressed appearance, but still wanted a much less than perfect finished look. I created a watercolor background for the type to further convey the made by hand quality of my silverware. While I have been trying my hand at hand-drawn type, I decided I needed these sooner than later, so searched for the right hand-drawn typeface. I just love the thick & thin marker look of these.
The cute pup is actually from a painting my husband did years ago. It’s always been one of my favorite images. I scanned it and created a poster-like black and white version in Illustrator. I’ve been using it as a profile pic and Gravatar off and on for years. The original hangs on my wall at work. “Hi!”
The flowers were borrowed from one of my favorite dish towels.