Talena Rasmussen: The Five Question Interview

Talena Rasmussen is the mastermind and creative force behind sowing and cultivating a handful of most popular and successful vintage retail stores in Austin. She is the owner of the soon to be one -year-old Newbo Vintage on Main Street in historic downtown Elgin.

1. Why did you move to Central Texas? 

I moved to Central Texas, New Braunfels to be specific, from Kansas when I was 15 to live with my dad in an attempt to experience a better home life. Lesson learned- you can’t run away from your problems.

2. What compelled you to start a business in Elgin?

I opened Newbo in Elgin because the only local competition (other than online) is The Lion’s Club thrift store, Wal-Mart and Tractor Supply; downtown Elgin is super cute; I live 25 minutes from the shop (which is a big deal after commuting to Austin every day from Webberville for the last 10 years); and Austin is so expensive you cannot take risks with the products you choose to sell, you have to cater to the majority and that just isn’t fulfilling.  I prefer having a store that can afford to be hyper inclusive and cater to all styles, sizes, preferences etc.  I don’t tell people how they should want to dress; I provide enough options so you can try things and figure out what feels right to you.

3. Tell me three things you’ve learned in the past five years.

1. Never be a part of a 50/50 partnership. Someone has to hold the majority especially if only two people are involved.

2. I don’t hate all bacon; uncured bacon is delicious. 

3. Country birds are superior to city birds.

4. What are you currently making, reading, watching, or listening to?

I am currently reading 1960’s/70’s sci-fi short stories in preparation for a personal project.

5. Cake or Pie?

Cake only because I feel like I have to choose but really it’s a tie. I love them both.

Follow Newbo on Instagram @newboelgintx

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